How did the This is Ableism project come to be? 

Earlier this year, we hosted a focus group on ableism and Article 8 of the United Nations Convention on the Rights of Persons with Disabilities. A diverse group of people with disabilities told us about their priorities for a public education campaign on ableism. Their feedback is the basis for this campaign. 

This is Ableism is a campaign that doesn’t have a moralized spin. Those who are participating in the campaign are free to talk about ableism in a way that feels right. Some people might want to speak from their personal experience. Others might want to distance themselves from the content (we’re talking about discrimination after all!) and speak about ableism in a more conceptual way. You might want to keep it simple, you might want to make it nuanced. There is no right or wrong way to participate. 

Our role at Inclusion Canada is to package up the materials produced and make sure they are presented to sectors that can benefit from some education on ableism (as identified by the focus groups).

We were encouraged by community members to put out a call for proposals so that artists and advocates beyond Inclusion Canada’s immediate networks could participate. We’re providing honorariums because we’ve learned that when we rely on volunteer involvement, people living in poverty are often excluded.

If you have any questions or concerns about this project, please feel free to connect with us.

This is a call for submissions and community engagement. Inclusion Canada will select a total of 60 applicants. Five (5) people will create TikTok videos. Five (5) people will create Instagram posts. And fifty (50) people will submit a photo that will be included in a campaign video.

The selected creators and activists will make content about ableism. It can reflect the nature of ableism or their experience with ableism. Inclusion Canada will put together the submissions and bring them to the attention of target groups.  We will begin with the areas of healthcare and transit systems like buses and trains.

Selected artists will receive honorariums for the following submissions.

TikTok Application Details

  • Posts should be on your account and accessible to the public until April 15th, 2022. 
  • Share with us: Your TikTok account and an idea of what you would like to speak about in your video. 
  • Compensation: $250

Instagram Application Details

  • Posts should be hosted on your feed and accessible to the public until April 15th, 2022. 
  • Share with us: Your Instagram handle and an idea of what you would like to speak about in your post. 
  • Compensation: $200

Photo Application Details

  • Submitted photos will be incorporated into a campaign video.
  • Send us: A high resolution photo of you facing the camera that we can include in our video. 
  • Optional: You may also choose to provide a line or two about how ableism feels to you. We will try our best to include it! 
  • Compensation: $20

We welcome applications from people with different views and ideas. We welcome applications from people who may be marginalized. (‘Marginalized’ is a word used to describe how some people and groups are often ignored, left out or forgotten by the rest of society.)

We also welcome intersectional views and ideas. (‘Intersectional’ is a word used to describe how the different characteristics of a person may mean that they experience more unfair treatment by society.)

Creators and activists who have a partner (collaborator) are welcome to apply.

Inclusion Canada can help you fill out the application. Contact Charlotte Pyke at or at 1 416-661-9611 extension 234 to book assistance.

Completed applications can be sent by email to:

Applications must be submitted by December 6th, 2021.